Chapter 5

• What makes McDonald's french fries taste different from the fries of other fast food restaurants?

  What makes McDonald's french fries taste different from other fries is that McDonalds made crisp french fries by making them in special friers to keep the oil temperature above 325 degrees.

  Who is J.R. Simplot? What connection does J. R. Simplot have to the fast food industry?

  J.R Simplot is America's great potato baron, the man who built an empire based on french fries. What he has to do with the fast food industry is that he created the french fry empire and french fries are sold in just about every fast food joint. He also got a team of scientists together to create the frozen french fry. He then sold the frozen french fries to McDonalds which quickly spread to other fast food chains.

Introduction

Where is the hearth of the fast food industry?

- The hearth of the fast food industry is in Southern California.

According to the author, why did he write this book?

- The author wrote this book because he is interested in fast food as a commodity and as a metaphor.

What does the author say about independent farmers?

- The author says that independent farms are a "vanishing breed" which means that they are slowly being knocked out of the industries because of fast food industries.